That includes how frequently content has been accessed, how much other readers have interacted with it, how many links to other sources it includes, and how many relevant words are found within it.Ĭhristian conservatives have worked hard to position their content for easy access online moderate and progressive Christians have not. There are other ways to boost your ranking with paid promotions, too, but the main thing the search bots are looking for is relevance. Most of the time, if you don’t show up in the top 10 Google results, your content will not be accessed. SEO managers use keywords - embedded language that search engines look for to answer your questions quickly - to help push their clients toward the top of the search results. (Full disclosure: BNG uses an SEO manager to help promote our content, too.) This is an entire industry to itself that focuses on helping content providers get their links to show up high on the list of Google search results. The answer is multi-layered, but it begins with something called Search Engine Optimization. And that has implications for how lay leaders and even some pastors shape their teaching all across Christianity. ![]() The reality of the moment is that Christian conservatives, and particularly Calvinists, have cornered the market on free internet Bible helps. If you’re looking for moderate to progressive theological views, you’ll have to dig deeper, and even then you may not find any. ![]() Typically, nine out of 10 of those links will be to very conservative, often Calvinist-oriented websites. Type in a query - for example, who is the “man of lawlessness” in 2 Thessalonians 2? - and your screen will quickly fill with lots of website links. Imagine it’s a Saturday afternoon and you’re working on a lesson and need help, so you turn to the largest library available at your fingertips - the internet. Imagine you’re an adult Bible study teacher in a local church, a layperson without access to personal theological library.
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